Product Career

Ecommerce, Digital Ops, CX, Omnichannel, Merchandising, Retail, Marketplaces

Ed-tech Startup (2008-2010)

I was the first product guy at an ed-tech startup - a two sided marketplace for online tutoring.

  • Modernized complete web platform to be web 2.0 compliant
  • Responsible for $50K monthly SEM spend, SEO
  • Implemented web and CX analytics
  • Increased traffic from 9K/ month to 143K+/ month in 9 months
  • Increased conversion from 3% to 17% through increased offerings, CX initiatives
  • Started viral marketing with facebook pages - 200K+ fans, engaging content
  • Implemented bundled pricing
  • Implemented Live chat support
  • Revenue increased from ~$300K to ~2.7M ARR

AT&T - Ecommerce (2010-2016)

I was an early product manager on the ecommerce team.

  • Grew mobility catalog from ~30 skus to ~4,500 skus
  • Developed new data models for ecommerce store, managed daily release, merchandising
  • Built and launch promotions
  • Digital Ops - Built a team from scratch to 13, onsite and offshore
  • Increased workflow efficiency by ~30% YoY for 4 years straight
  • Led omnichannel redesign - catalog, and online - sales, post sale, service

Cloud-Native SaaS - Presales (2016-2017)

Build collateral, demo the product, technical discovery, RFP responses.

Verizon - Ecommerce, CX, Digital Sales (2017-2021)

  • Built Verizon’s first touch free POS platform
  • Grew revenue for the accessories BU ~37% YoY via partnership and promo campaigns
  • Built a sales platform to enable cross-sell, deployed across multiple channels - stores, resellers, big box partners - opened $120M LOB
  • Worked on omnichannel CX initiatives, sale, post sale, and service.
  • NPS went up +2 points YoY
career